NEW CUSTOMER AQUISITION

Because of the effectiveness of Lawn Doctor’s services, word of mouth is often a key way that Lawn Doctor franchisees acquire new customers.  However, Lawn Doctor also assists franchisees in achieving planned growth through marketing support.

MARKETING SUPPORT

Lawn Doctor provides ongoing marketing support to help grow your business with proven tactics, helping you acquire new customers while continuously increasing the value and loyalty of current customers.

Our fully integrated consumer marketing campaigns have multiple layers to provide broad reach, while maximizing the efficiency of available funds. It all starts with a strategic media plan that includes digital media, social media and a national in-house sales center to close sales immediately.

National

  • Search Engine Optimization
  • Public Relations
  • Social Media

Regional (where available)

  • Pay Per Click
  • Online Banners
  • Direct Response

Local

  • Direct Price Mail
  • Neighborhood production post cards
  • Referral programs
  • Vans/Signage
  • Radio

PRE-OPENING CUSTOMER ACQUISITION

For new franchisees, it all starts with our pre-opening support.  We’ll work together with a list of all of the potential customers in your territory or territories, helping you deploy a pre-opening marketing blitz.  At Lawn Doctor, our goal is to help you acquire a list of paying customers before your official opening.