After the market crash in 2008, people all across America did what they could to scale back their spending. In times that are economically prosperous, households have a larger amount of money that they can spend on things outside of the base living expenses. This means that in addition to more entertainment, luxury goods and travel, people are more likely to outsource work that they could, in theory, do themselves.
Lawn care corners an interesting part of the prosperous economic market. Lawn care and landscaping business acts as both an outsourced service or labor that people could do themselves, and as a luxury good. For instances, households could mow their own lawns and plant their own flowers and trees; this is the part of the industry that is outsourced basic labor. When more advanced aspects of landscaping come into play however, lawn care also becomes a good that lies outside of the realm of pure necessity. This means that it is more than just something that someone could do for themselves, but a service that they are more willing to pay for because they could not just take the time to do the high level, complex work themselves. Lawn Doctor has seen 6 consecutive years of revenue growth at a franchisee level since 2009.
Even at the time of the financial crisis, the lawn care industry did not fall of as sharply as other industries. It was, and is, still regarded in America as an essential cost to maintaining a home and business. The lawn care industry in America has an annual revenue of $75 Billion, and employs nearly a million people (https://www.ibisworld.com/industry/default.aspx?indid=1497). With this much money being spent on lawn care, there is always room for more competition to be added to the market, to create more diversity in this rich industry.
Market trends have shown that in the next five years leading up to 2020, the landscaping industry is going to show even greater growth than it has had in recent years. From 2010-2015 the landscaping industry saw an annual growth of 3.4% (https://www.ibisworld.com/industry/default.aspx?indid=1497), which is nothing to sneeze at in a recovering economy. With our slow but steady bounce back from economic crisis, people are once again starting to regard the current state of financial affairs as a prosperous economic climate. This means that people are becoming more likely to spend that little bit of extra money on making sure that they home and or business looks beautiful inside and out.
With this booming industry ready for more business, now is the perfect time to take part in the business. Out of all of the franchise opportunities out there right now, lawn care franchises are both an interesting option, and one that is a safe bet in terms of return on investment.
When you choose to come to Lawn Doctor to start a lawn care franchise, you are making the choice that will best set you up for success in the expanding lawn care market. We work hand in hand with our franchise owners to provide them with the education and tools to make the most out of their franchise opportunity.
Our franchise owners have the opportunity to learn on the job and network with other lawn care professionals. We have a brand that is already nationally recognized, and taking part in the growing industry, so that you, the franchise owner, are perfectly positioned to make the most of our recovering economy.
To find out more about how you can become a part of the booming business that is lawn care, and more about why it is the right fit for you, contact us today at 1.866.LAWN DOC (1.866.529.6362). Become a part of the thriving Lawn Doctor team of professionals, and make your mark in local franchise business.
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