Strategic Lawn Care Franchise Marketing – It Matters

lawn care franchise marketing

As a business owner, creating a positive and impactful image for current and potential customers is key. At Lawn Doctor, we don’t expect our Strategic Partners to be marketing experts. We’ll help you promote your lawn care franchise. What matters is that you possess a sincere commitment to achieving your goals, along with a desire to have more free time to dedicate to the things and people that are most important in your life. Now that seems like a pretty good deal, doesn’t it?

So if you’re curious about this lawn service franchise opportunity and how the Lawn Doctor team will assist in your entrepreneurial venture, communication plays a big part. Beyond the external messaging and promotion, you don’t have to worry about being left in the dark. There is always someone available to help with any questions and concerns that might arise. You will never be wanting for marketing support or guidance. Keeping lawns looking good and keeping our Strategic Partners in the loop is what we do. For your benefit, here are three ways we use our words wisely:

  1. Sending the right message

Like the weeds we treat, word spreads fast. That’s why we put a significant amount of time and effort into our brand messaging. Strategic marketing has the potential to help our Strategic Partners experience more growth, faster. For that reason, we’ve worked to create a fully integrated marketing campaign with multiple layers.

Via our national, regional and local promotions, the Lawn Doctor brand (including each franchise) reaches a wide audience. Incorporating home shows, community involvement, digital and traditional marketing and more, we coordinate the timing of all promotional efforts. The beautiful lawns and landscapes we help create will be seen, but it’s just as important that the word about our quality work and products be heard.

  1. Message received

When it comes to speaking to current customers, our track record shows we’re doing something right. With a customer retention rate of 80 percent, our marketing seems to be resonating with the majority of our target audience. And of course, the fact that we consistently meet and/or exceed expectations with our products and services never hurts. Through both our actions and words, Lawn Doctor continues to be a brand people depend on and trust to get the job done right.

  1. The take-home message

If you haven’t already figured it out, Lawn Doctor is more than a lawn care business. We are a business that really cares about our people. Before starting your franchise venture, we assist all of our new Strategic Partners with the transition process. We’ll help determine where, when and how to best get involved within the community so you have a good jumpstart on growing your business.

This is just one, small component of the larger, ongoing support system you can expect when joining the Lawn Doctor family. We work to ensure the grass is always greener for our customers and our Strategic Partners (that could be you).

Enough talking, it’s time to start doing. Learn more about the benefits and possibilities that come along with being a Lawn Doctor Strategic Partner. Call 1.800.989.1903 today.

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