Lawn Docotor

Leadership

The founders of Lawn Doctor created a strong, financially accessible business system. The management at Lawn Doctor works hard to build upon and improve the values that Lawn Doctor was started from in 1967:

  • Constant innovation that keeps our services in high demand
  • Maintaining our superior industry brand recognition
  • Support for our franchisees in every aspect of their business

 

Scott Frith, Chairman and CEO (CFE)

Scott Frith“I’ve been fortunate to grow up with the brand, succeeding my father as CEO following his 33 years with the company. My passion is working closely with our team and the franchise owners I have known much of my life to build a very unique organization.
Our vision is to drive significant growth by providing the best customer experience through a highly efficient franchise model that is fun to operate. This will help us fully seize on opportunities to consolidate a highly fragmented industry with less nimble competitors and favorable macro demographic trends.”

Scott leads the innovative 450+ unit franchisor of home services. Over his 17 year career with Lawn Doctor, he has held several positions in manufacturing, consumer marketing, and franchise development prior to his promotion to Chairman and CEO in 2011.

Scott is a member of the board of Project Evergreen, an industry organization with the mission of preserving green spaces. Mr. Frith is the Chairman of the International Franchise Association’s Marketing and Public Relations Committee.

He is a Certified Franchise Executive with a B.A. from Seton Hall University and a M.B.A. from Fordham University.

Eric Martin, Vice President of Franchise Development

“Having the opportunity to work with both seasoned and aspiring entrepreneurs as they go through the franchise research and due diligence process is something I’ve always enjoyed. Lawn Doctor’s 50 year history, culture of excellence and dedication to delivering a fabulous support system to our owners makes this a truly special franchise. Our Franchisees certainly have a passion for building their businesses, but as importantly, they are focused on producing great results with unmatched customer service. These are the types of individuals I look for as we continue growing the brand around the country.”

Eric joined Lawn Doctor as Vice President of Franchise Development in 2017. He has a B.S. in Communications from Indiana State University and a M.S. in Workforce Education and Development from Southern Illinois University. He spent the past seven years with Risemark Brands, parent company of Right at Home and IKOR, as the Senior Director of Franchise Development.

Eric is a native of Nebraska, and currently resides in Omaha, NE with his wife and four daughters.

Jack Miskin, Chief Financial Officer (CFO)

“Lawn Doctor is an organization where the passion and enthusiasm for our business is evident in everything we do. The desire to improve continuously and foster successful relationships with everyone we interact with, whether they are strategic partners, co-workers or suppliers is based on the commitment to provide the highest quality level of service to customers that our franchise owners strive for on a daily basis.”

Jack joined Lawn Doctor as Chief Financial Officer in 2016, and is responsible for all aspects of the company’s Finance, Administration and Information Technology Departments. He has a BS degree in Accounting from The University of Scranton and is a Certified Public Accountant with over 30 years of management experience at companies including PriceWaterhouse Coopers, Waterford Wedgwood USA, Fitz & Floyd Enterprises and Jersey Mike’s Franchise Systems.

Jack is a native of Pennsylvania, and currently resides with his wife in Manasquan N.J.

Dave Newman, Vice President of Operations

“Working with Lawn Doctor over the past 14 years I have had the opportunity to see franchises span generations. It is rewarding to see the support we provide every day help people realize their dreams. We provide franchisees with the tools necessary to develop long lasting relationships with customers, which is something I can relate to.”

Dave started with Lawn Doctor in 1998 as a Regional Business Consultant and now leads the operations team here at Lawn Doctor. Prior to coming to Lawn Doctor, Dave operated a successful garden center and landscape supply business in central New Jersey.

Dave is a native of New Jersey and lives in Brick with his wife and son.

Chris McGeary, Vice President of Marketing

“Marketing is about storytelling, it’s about creating relationships and memories. They come through in every ad, every web page and every phone conversation. Embedded in each of these stories and memories are implicit promises; better put, they are implicit contracts between the brand and the consumer. The wonderful thing about Lawn Doctor is that its culture is built on valuing these brand promises above all else. At the end of the day that’s what makes a consumer choose one service provider over another. When you marry that kind of culture with a marketing strategy that employs some of the most progressive and efficient marketing tools, tactics and media available, great things happen!”

Chris joined Lawn Doctor in 2015, he has 18 years’ experience in marketing. He’s held positions at AT&T, J.P. Morgan, and CENTRY 21, Real Estate. He holds a B.S in Marketing from Rutgers University and a MBA from Fairleigh Dickinson University.

Chris lives in Clinton, New Jersey with his wife and two children.